Ninja Innovation by Gary Shapiro
The Ten Killer Strategies of the World's Most Successful Businesses

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Synopsis

Innovate or die

For thirty years, Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.

What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators." Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.

As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history—Intel, IBM, and Samsung, to name a few—focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure.

In order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike force—just like the legendary medieval warriors known as ninjas. Ninjas weren't called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success.

Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy.

 

About Gary Shapiro

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Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA), the U.S. trade association representing more than 2,000 consumer electronics companies and owning and producing the continent's largest annual tradeshow, the International CES. He lives in Washington, D.C.
 
Published January 8, 2013 by William Morrow. 256 pages
Genres: Business & Economics, Professional & Technical, Education & Reference, Computers & Technology, Science & Math. Non-fiction

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Shapiro recounts in detail the battles involving the development of HDTV, which required not only outpacing Japanese competition, but also uniting different domestic business and political interests behind the proposed solutions.

Nov 15 2012 | Read Full Review of Ninja Innovation: The Ten Kil...

BC Books

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Ninja Innovation explains how to overcome classic roadbooks to getting new ideas to market.

Feb 13 2013 | Read Full Review of Ninja Innovation: The Ten Kil...

BC Books

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Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses by Gary Shapiro is an excellent work on how to innovate given some of the classic hurdles.

Feb 14 2013 | Read Full Review of Ninja Innovation: The Ten Kil...

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