No Hands by Judith Crown
The Rise and Fall of the Schwinn Bicycle Company, an American Institution

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Synopsis

Traces the career of Schwinn, from its uncontested predominance over the bicycle market of the 1950s to its failure to cope with the mountain bike fad of the 1980s, to its ultimate descent into bankruptcy and corporate takeover. Tour.
 

About Judith Crown

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Published November 1, 1996 by Henry Holt & Co. 350 pages
Genres: Business & Economics, Sports & Outdoors, Professional & Technical. Non-fiction

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A fine generation-spanning account of the unhappy fate of Schwinn, a family firm that for the better part of a century bestrode US bicycle business like a colossus.

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