Now You See It by Cathy N. Davidson
How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn

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Synopsis

A digital innovator shows how we can thrive in the new technological age.

When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head.

This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.
 

About Cathy N. Davidson

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CATHY N. DAVIDSON codirects the annual HASTAC/MacArthur Digital Media and Learning competitions. She holds distinguished chairs in English and interdisciplinary studies at Duke University and has published more than a dozen books. She lives in Durham, North Carolina.
 
Published August 18, 2011 by Penguin Books. 353 pages
Genres: Computers & Technology, Education & Reference, Nature & Wildlife, Science & Math, Professional & Technical. Non-fiction

Unrated Critic Reviews for Now You See It

Kirkus Reviews

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Davidson (The Future of Thinking, 2010, etc.), who codirects the annual HASTAC/MacArthur Foundation Digital Media and Learning competitions, describes an experiment where most of a group told to count passes between basketball players in a short film fails to spot a person who walks through the s...

Aug 01 2011 | Read Full Review of Now You See It: How the Brain...

Publishers Weekly

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With a confident and steady tone, Merlington presents Davidson’s fairly complex material with great ease—just as any good instructor would do when dealing with an abundance of facts and figures.

Oct 31 2011 | Read Full Review of Now You See It: How the Brain...

The Wall Street Journal

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Mark Changizi reviews "Now You See It: How the Brain Science of Attention Will
Transform the Way We Live, Work, and Learn" by Cathy N. Davidson.

| Read Full Review of Now You See It: How the Brain...

The Wall Street Journal

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Davidson writes, "are mastering the lessons of learning, relearning, and unlearning that are perfectly suited to a world where change is the only constant."

Aug 20 2011 | Read Full Review of Now You See It: How the Brain...

Examiner

In this book the author lays out what we know about attention and then looks at attention in terms of the world today .

Sep 13 2012 | Read Full Review of Now You See It: How the Brain...

Washington Independent Review of Books

Davidson highlights, for example, a Danish company that employs people with autism as software testers, tedious and grueling work that autistic people enjoy and do well.

Aug 22 2011 | Read Full Review of Now You See It: How the Brain...

Review (Barnes & Noble)

Her definition of attention is awfully rubbery, extending to the mental states of those who build environmentally green LEED hotels -- a builder in North Carolina is praised because he does not simply "pay attention" to profits, but also focuses on sustainability, or the future.

Aug 24 2011 | Read Full Review of Now You See It: How the Brain...

The Daily Beast

But, says Davidson, “the new workplace requires different forms of attention than the workplace we were trained for.” The result is that we feel anxious and guilty, convinced we’re not getting enough done, not achieving an honest day’s work, failing to live up to the iconic model of our hard-wo...

Aug 17 2011 | Read Full Review of Now You See It: How the Brain...

Science News

Still, Davidson’s call to experiment with digital schemes that turn students and workers into motivated problem solvers rings as clear as a bell atop a little red schoolhouse.

Aug 26 2011 | Read Full Review of Now You See It: How the Brain...

Education Week

SuperintendentDistrict Leadership - TechnologyDistrict Leadership - Curriculum, Instruction, Assessment, PDDistrict Leadership - Business, Communications, HRDistrict Personnel - Other (Admin., Specialist, etc.)School-based Leadership (Principal, Asst.

Aug 09 2011 | Read Full Review of Now You See It: How the Brain...

Storify

Davidson builds her argument, introducing the gorilla story to introduce the science of attention, spends some time explaining the science of attention, and then continues to tease out the metaphor, leading the reader into the realms of education and work, as they must be muttering to themselves,...

Dec 15 2011 | Read Full Review of Now You See It: How the Brain...

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