OBD by Lucas Conley
Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

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The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.


About Lucas Conley

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Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in Santa Fe, New Mexico.
Published June 3, 2008 by PublicAffairs. 240 pages
Genres: Political & Social Sciences. Non-fiction

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A successful brand is not nearly a name associated with a product. In today’s marketplace,...

Aug 11 2008 | Read Full Review of OBD: Obsessive Branding Disor...

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