One Click by Richard L. Brandt
Jeff Bezos and the Rise of Amazon.com

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Synopsis

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”



Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.



Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

 

About Richard L. Brandt

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Richard L. Brandt is an award-winning journalist who has written about Silicon Valley for two decades, including fourteen years as a technology correspondent for BusinessWeek. He is also a consultant to entrepreneurial companies. He is the author of the blog Entrepreneur Watch and the book Capital Instincts.
 
Published October 27, 2011 by Portfolio. 228 pages
Genres: Biographies & Memoirs, Business & Economics, Computers & Technology, Literature & Fiction. Non-fiction
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Unrated Critic Reviews for One Click

Kirkus Reviews

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Whether readers view Amazon founder and CEO Jeff Bezos as an entrepreneurial genius or a ruthless capitalist, there’s no denying that Amazon has grown from a three-guys-in-a-garage operation to one of the most powerful and recognized e-commerce sites on the Internet.

Sep 20 2011 | Read Full Review of One Click: Jeff Bezos and the...

BC Books

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A fine introduction to the dot-com era and a fascinating look at one of its founders.

Nov 28 2011 | Read Full Review of One Click: Jeff Bezos and the...

BC Books

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A history of the unstoppable online giant, and a look at where they are headed.

Oct 27 2011 | Read Full Review of One Click: Jeff Bezos and the...

BC Books

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Bezos and Amazon are still doing their thing, now trying to dominate the market for e-books and e-readers.

Nov 28 2011 | Read Full Review of One Click: Jeff Bezos and the...

BC Books

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In the early '90s, there was a great deal of hand-wringing over giant stores — such as Borders and Barnes and Noble, and even big box stores such as Wal Mart — carrying books and forcing independent, neighborhood bookstores out of business.

Oct 27 2011 | Read Full Review of One Click: Jeff Bezos and the...

BC Books

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What follows in One Click is a fascinating look at how Amazon got started and grew making use of the money available during the Internet bubble, pursuing Bezos’ early watchwords: “Get big fast.” In doing so, he correctly predicted that Amazon would be too far ahead for competitors to catch up.

Nov 28 2011 | Read Full Review of One Click: Jeff Bezos and the...

BC Books

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Amazon founder Jeff Bezos has always been one of the stranger characters associated with the dot.com world.

Oct 27 2011 | Read Full Review of One Click: Jeff Bezos and the...

New York Journal of Books

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it became an early social network site for book fans.” Arguably, Amazon has become to books what Starbucks has become to coffee.

Oct 27 2011 | Read Full Review of One Click: Jeff Bezos and the...

Kirkus Reviews

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He's not a hands-on kind of manager in that kind of way that really pulls Apple's kinds of products out of people.

Oct 26 2011 | Read Full Review of One Click: Jeff Bezos and the...

New York Journal of Books

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it became an early social network site for book fans.” Arguably, Amazon has become to books what Starbucks has become to coffee.Mr. Bezos emphasized to his staff: ”We’ve always said we would expand into areas where we can leverage the three things that business can often leverage: our brand name,...

Oct 27 2011 | Read Full Review of One Click: Jeff Bezos and the...

AV Club

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A double biography of Amazon.com and its founder ducks controversy for a pleasant but not incisive history. 

Dec 14 2011 | Read Full Review of One Click: Jeff Bezos and the...

Washington Independent Review of Books

Bezos had an uncanny ability to see what the Internet could do, but also had the foresight to realize that books — which represent a 500-year-old technology — were the perfect vehicle for creating a company that could quickly overwhelm rivals in the short term and expand exponentially in the long...

Nov 04 2011 | Read Full Review of One Click: Jeff Bezos and the...

Macleans

Amid the flood of tributes to the late Apple co-founder Steve Jobs, it might seem like an unfortunate time to come out with a book about Jeff Bezos and his online retailing giant, Amazon.com.

Nov 16 2011 | Read Full Review of One Click: Jeff Bezos and the...

Independent.ie

Richard L Brandt makes the case that Amazon founder Jeff Bezos is the equal, if not the better, of the late Apple boss.

Dec 17 2011 | Read Full Review of One Click: Jeff Bezos and the...

Lit Reactor

The Bezos quotes here are predominantly from tech-biz interviews and press releases, and as such you’re seeing the Bezos that Bezos (and, his introductory digression into the history of the controversial One-Click patent notwithstanding, Brandt) wants us to see.

Nov 02 2011 | Read Full Review of One Click: Jeff Bezos and the...

A Patchwork of Books

(I leave aside whether you think Amis or McEwan represent the highest pinnacles of writing - but undeniably there are literary critics who would claim this to be so...) Certainly, however inflated the big-names' advances got, there was a willingness to support the middle tier of good but less com...

Jun 14 2015 | Read Full Review of One Click: Jeff Bezos and the...

Management Today

In its early months, sales numbered in the hundreds, individual orders were taken by telephone and the books were packed by Bezos himself kneeling on a concrete floor - an early innovation was going out to buy a few packing tables so he could work standing up.

Oct 01 2011 | Read Full Review of One Click: Jeff Bezos and the...

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Alejandro

Alejandro 5 Sep 2013

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