Onward by Howard Schultz
How Starbucks Fought for Its Life without Losing Its Soul

61%

13 Critic Reviews

A few years ago, the coffee company was in trouble. Its chairman stepped back in as CEO and fixed things, as he relates in this self-flattering memoir. Unless you're gunning for his job, skip it.
-LA Times

Synopsis

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

 

About Howard Schultz

See more books from this Author
HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the "New York Times" bestseller "Pour Your Heart Into It".
 
Published March 27, 2012 by Rodale. 392 pages
Genres: Biographies & Memoirs, Business & Economics. Non-fiction
Bestseller Status:
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Peak Rank on Apr 17 2011
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Weeks as Bestseller
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Critic reviews for Onward
All: 13 | Positive: 8 | Negative: 5

Kirkus

Good

An engaging account by a wealthy executive who sounds sincere and seems approachable.

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Publishers Weekly

Good
on Feb 07 2011

This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer.

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WSJ online

Below average
on Mar 29 2011

...the smell of self-congratulation overwhelms "Onward."

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LA Times

Below average
on Apr 23 2011

A few years ago, the coffee company was in trouble. Its chairman stepped back in as CEO and fixed things, as he relates in this self-flattering memoir. Unless you're gunning for his job, skip it.

Read Full Review of Onward: How Starbucks Fought ... | See more reviews from LA Times

LA Times

Below average
on Jul 03 2011

The book is also disappointingly light on overseas expansion...in the book, this merits very little coverage, and much of what does appear will be underwhelming to the average business reader.

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The Bookbag

Excellent
on May 06 2011

The story of the fight for Starbucks' life is well told and there's a level of suspense which keeps you turning the pages to find out what happens next.

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Zimbio

Excellent
on Mar 26 2011

Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all.

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Management Today

Below average
on May 01 2011

This is essentially a fabulous case study padded out into too long a book. The undeveloped characters, including the author's, don't attract our sympathy and the lack of introspection is annoying.

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Small Business Trends

Excellent
on Jul 23 2011

It isn’t a novel, but it reads like a story. I wouldn’t be surprised if it got picked up as a movie just like “The Social Network.”

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Ford Literary Blog

Good
on Aug 22 2011

More a memoir than a company history, this book is emotional and biased. Yet the personal and authentic style makes an engrossing read for those interested in becoming an entrepreneur or CEO.

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Serious Eats

Below average
on Jun 19 2011

...his lofty, dramatic tone makes this book a bit of a dense, tiring read.

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Leading Blog

Good
on Apr 06 2011

Onward is a valuable resource for leaders and is for that reason alone, worth re-reading.

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Young Upstarts

Above average
on Jul 04 2011

There’s really a little bit of everything for the reader.

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Reader Rating for Onward
76%

An aggregated and normalized score based on 609 user ratings from iDreamBooks & iTunes


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