PAVILIONS OF PLENTY by HADDOW ROBERT H

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Synopsis

The book describes for the first time how federal agencies teamed up with international corporations to ensure that American displays at foreign trade shows presented images of material abundance to counter the Soviet example of rapid industrialization.
 

About HADDOW ROBERT H

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Published May 17, 1997 by Smithsonian. 240 pages
Genres: Business & Economics, History, Political & Social Sciences, Professional & Technical. Non-fiction

Unrated Critic Reviews for PAVILIONS OF PLENTY

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Focusing on international trade fairs and world's fairs of the Cold War years, Haddow recounts how exhibits with slogans such as ""Industry in the Service of Mankind"" and ""People's Capitalism"" were meant to seduce European audiences to the American way of life.

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Project MUSE

Haddow delivers an interesting story of the events leading up to the closing of this part of the exhibition, which right from the start was tacked on and not part of the "soft-sell" interior of the circular U.S. pavilion in Brussels.

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