POP! by Sam Horn
Create the Perfect Pitch, Title, and Tagline for Anything

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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven processPOP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.


About Sam Horn

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Sam Horn, president of Action Seminars, has presented her real-life workshops to more than 400,000 people since 1981. Her impressive client list includes Young Presidents Organization, National Governors Association, Hewlett-Packard, Four Seasons Resort, the Fortune 500 Forum, the US Navy, and the IRS. She was the top rated speaker at both the 1996 and 1998 International Platform Association conventions in Washington DC, and is the emcee of the world-renowned Maui Writers Conference. She is also the author of Tongue Fu!, What's Holding You Back?, and ConZentrate, which have been featured in Readers Digest, The Washington Post, Chicago Tribune, Cosmopolitan, Entertainment Weekly, Family Circle, Bottom Line Personal, and Executive Female, to name a few. She is a frequent media guest who has appeared on numerous TV and radio shows, including "To Tell the Truth" and NPR's popular "Diane Rehm Show." She lives with her sons Tom and Andrew in Virginia.
Published September 5, 2006 by Perigee. 253 pages
Genres: Business & Economics, Humor & Entertainment, Literature & Fiction, Professional & Technical, Education & Reference. Non-fiction

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BC Books

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The busiest professional can read one section to learn something new and then read another section the next time five minutes open up.

Jan 10 2007 | Read Full Review of POP!: Create the Perfect Pitc...

The New York Review of Books

Like the American composer Charles Ives, whose unconventionally impressionistic work sometimes seemed to attempt to include and interpret all of American culture, Wilson made wide reference to American history and music, from the folk songs of Woody Guthrie and the familiar “You Are My Sunshine” ...

Sep 22 2005 | Read Full Review of POP!: Create the Perfect Pitc...

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