Penguin by Design by PHIL BAINES
A Cover Story 1935-2005

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This rigorous application of colour and geometry, as well as that wonky penguin, hastily drawn from life at London Zoo by the office junior, put design right at the centre of the brand from the very beginning.
-Guardian

Synopsis

Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Anglo-American culture and design history. By looking back at seventy years of Penguin paperbacks, graphic designer Phil Baines charts the development of British publishing, the ever-changing currents of cover art and style, and the role of artists and designers in creating and designing the Penguin look—including Penguins, Pelicans, Penguin Classics, and more. Rich with stunning illustrations and filled with details about individual titles, designers, and even the changing size and shape of the Penguin logo itself, Penguin by Design shows how covers become design classics.
 

About PHIL BAINES

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Phil Baines, a senior lecturer at Central Saint Martin’s College of Art and Design, is a well-known graphic designer. His books include Type & Typography.
 
Published January 1, 2000 by Allen Lane. 256 pages
Genres: Arts & Photography, Crafts, Hobbies & Home. Non-fiction
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Guardian

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Reviewed by Oliver Wainwright on Oct 30 2012

This rigorous application of colour and geometry, as well as that wonky penguin, hastily drawn from life at London Zoo by the office junior, put design right at the centre of the brand from the very beginning.

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