Perceptionicity by Erwin Aguayo Jr.
A Straight Line to Productivity

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"The book offers fairly conservative tools to survey employees, assess the state of their perceptions about their work, and determine the appropriate channels to embed the desired messages...straight-laced thinkers will find a warmly written book that falls somewhere between the psychology of Malcolm Gladwell and Dale Carnegie."
-BlueInk Review

Synopsis

Erwin Aguayo Jr. coined the word “perceptionicity” to help executives, human resources professionals, and managers uncover organizational perception gaps. In this guidebook to achieving business objectives, he reminds everyone that what usually prevents companies and their stakeholders from achieving goals is the way they think. Learn how to: • align the perceptions of all the people in your organization with your vision; • create an atmosphere where people understand how their jobs link to larger goals; • recognize and overcome obstacles that stand in the way to success. Get solutions to problems you thought were unbeatable with the lessons in Perceptionicity. “Perceptionicity is a cogent reminder that an organization’s soul is the ultimate predictor of its success. How every stakeholder understands and embraces the company’s vision is more important than the color of the stationery, or the make of the cars it leases, or the glass and steel structure in which it is housed, or the trendy titles an organization assigns to its executives, or whether every “t” is crossed or every “i” is dotted … Perceptionicity is for every person who wants to give up pretense for substance.” – Antone Aboud, Ph.D., management consultant
 

About Erwin Aguayo Jr.

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Erwin Aguayo coined the word "Perceptionicity" to teach executives, HR professionals and managers how to uncover organizational perception gaps. Formerly, As President and CEO for Media Arts & Images he managed a number of Telly Award winning creative media teams and received a NIST award. As CEO of Intrinzix Technologies, he was granted four U.S. Patents in communications. Mr. Aguayo has worked in the media and consumer products industries for 35 years as a General Manager and marketing executive serving some of the world's largest media firms such as Time Warner and TCI.
 
Published July 30, 2010 by AuthorHouse. 275 pages
Genres: Business & Economics, Health, Fitness & Dieting, Education & Reference, Professional & Technical. Non-fiction
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BlueInk Review

Above average
on Jan 19 2015

"The book offers fairly conservative tools to survey employees, assess the state of their perceptions about their work, and determine the appropriate channels to embed the desired messages...straight-laced thinkers will find a warmly written book that falls somewhere between the psychology of Malcolm Gladwell and Dale Carnegie."

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