Pink Ribbon Blues by Gayle A. Sulik
How Breast Cancer Culture Undermines Women's Health

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Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of "pink ribbon culture," she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.

About Gayle A. Sulik

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Gayle A. Sulik MA, PhD is research associate at the University at Albany (SUNY) and founder of the Consortium on Breast Cancer. She was a 2008 Fellow of the National Endowment for the Humanities and is winner of the 2013 Sociologists for Women in Society Distinguished Lecturer Award for Pink Ribbon Blues.
Published September 30, 2010 by Oxford University Press, USA. 485 pages
Genres: Health, Fitness & Dieting, Education & Reference, Professional & Technical, Political & Social Sciences. Non-fiction

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You may never think pink again about breast cancer after reading Sulik's sobering and lucid critique of what she calls "pink culture"—which has turned a "complex social and medical" issue into "a popular item for public consumption" and has actually "impeded progress in the war on breast cancer."

Aug 23 2010 | Read Full Review of Pink Ribbon Blues: How Breast...

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