Pioneers of Digital by Mel Carson
Success Stories from Leaders in Advertising, Marketing, Search and Social Media

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Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking.

About Mel Carson

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Paul Springer is Head of Research for Design, Media & Management and a communications Professor at Buckinghamshire New University (UK). He is an advisor to the China Advertising Association and Chairs the Research committee of the European Foundation of Commercial Communications Education. Springer has written for Admap, Brand Strategy and China Advertising. He is the author of Ads to Icons, (published by Kogan Page, 2009). Mel Carson is a world-renowned expert on search marketing, social media and online advertising. An industry veteran, his most notable role has been a seven year stint as Microsoft Advertising's Digital Marketing Evangelist. He's an accomplished industry blogger and speaks at conferences around the world such as SES in New York and the Interactive Advertising Bureau's Social Media Forum in London. Based in Seattle, he's also lectured on MBA and MSc courses.
Published October 3, 2012 by Kogan Page. 232 pages
Genres: Business & Economics, Computers & Technology, Professional & Technical. Non-fiction

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Publishers Weekly

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Digital media expert Springer (Ads to Icons) and Carson, a digital marketing executive at Microsoft, present a compilation of 20 brief yet thorough, and sometimes fascinating, sketches of digital pioneers.

Nov 05 2012 | Read Full Review of Pioneers of Digital: Success ...

ForeWord Reviews

Rather than tread common ground, however, the authors have endeavored to scour the world and bring to light twenty individuals responsible for “some of digital history’s more unusual stories.” The result is an eclectic compilation that ranges from the use of social media in Barack Obama’s 2008 pr...

Dec 10 2012 | Read Full Review of Pioneers of Digital: Success ...

Small Business Trends

The new book by Paul Springer and Mel Carson (@digipioneers), Pioneers of Digital, Success Stories from Leaders in Advertising, Marketing, Search and Social Media, may seem too early of book to write.

Dec 15 2012 | Read Full Review of Pioneers of Digital: Success ...

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