Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
About Frank Newport
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Published July 30, 2004
by Grand Central Publishing.
Business & Economics, Political & Social Sciences, Education & Reference.