Pour Your Heart Into It by Howard Schultz
How Starbucks Built a Company One Cup at a Time

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The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

About Howard Schultz

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Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle. Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
Published May 22, 2012 by Hyperion. 371 pages
Genres: Biographies & Memoirs, Business & Economics, Travel, Cooking, Literature & Fiction. Non-fiction

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 A chatty history of Starbucks by its CEO, who announces that he considers the company to be only in its third chapter (which is nowhere near the eleventh).

May 20 2010 | Read Full Review of Pour Your Heart Into It: How ...

Publishers Weekly

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Starbucks CEO Schultz has given millions of Americans a taste for dark-roasted coffee blends--espresso, cappuccino, caffe latte--as served in the congenial atmosphere of pseudo-Italian coffee bars. Wi

Dec 30 1996 | Read Full Review of Pour Your Heart Into It: How ...

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