Practical Genius by Gina A Rudan
A 5-Step Plan to Turn Your Talent and Passion into Success (Identify, Express, Surround, Sustain, Market Your Genius)

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Most people consider genius to be a gift, a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. They see it as a quality—like creativity—that has a magical, exclusive, elusive connotation.

That is simply not true, says Gina Rudan. Every one of us has a capacity for genius. Anyone is capable of achieving something so extraordinary that it could change the game for you, your business, and every aspect of your life. In Practical Genius, Rudan shows you how to:

• Identify your genius

• Express it in everyday life

• Surround yourself with genius

• Sustain genius for a lifetime of personal and professional satisfaction

• Market your genius to others

Each stage features exercises to guide you along the way, leaving you feeling accomplished and ready for the next stage. The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace.


Forget what you think you know about genius. It’s not about having a Mensa I.Q. or painting the Sistine Chapel. Everyone’s got genius, but it’s up to you to find it, put it to work, and watch it change your life. With the help of Practical Genius, you will:

Identify your genius. Where do your passions and your talents meet? (page 23)

Express your genius. What’s your story, and how do you share it with others? (page 57)

Surround yourself with genius. Who do you need in your tribe? (page 93)

Sustain your genius. How do you feed and care for your genius? (page 135)

Market your genius. Why are your contradictions actually your largest competitive advantage? (page 165)

About Gina A Rudan

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Gina Rudan is the founder and president of Genuine Insights, Inc., a contemporary professional development and training practice. Before launching her own firm, Rudan worked at Fortune 500 companies including Avon Products and PR Newswire. She is also the founder of TEDxMIA and lives in Silicon Valley with her husband and son. Visit her at
Published October 11, 2011 by Touchstone. 226 pages
Genres: Business & Economics, Self Help, Health, Fitness & Dieting. Non-fiction

Unrated Critic Reviews for Practical Genius

Kirkus Reviews

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A leadership coach invites readers to evaluate their true potential and challenges them against complacency.

Oct 02 2011 | Read Full Review of Practical Genius: A 5-Step Pl...

Publishers Weekly

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Leadership development coach Rudan challenges readers to intertwine their strengths, passions, and values to establish the complete formula for success. She offers a series of reflective exercises to

Aug 01 2011 | Read Full Review of Practical Genius: A 5-Step Pl...

Small Business Trends

Practical Genius is an entertaining and inspiring how-to guide that will take you through the Practical Genius process.

Oct 04 2011 | Read Full Review of Practical Genius: A 5-Step Pl...

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