Prove It before You Promote It by Steve Cuno
How to Take the Guesswork Out of Marketing

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Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace-and how you can use that to your advantage.

About Steve Cuno

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Steve Cuno is founder and Chairman of The RESPONSE Agency, Inc., a direct response marketing firm with offices in Salt Lake City, Utah. He is a nationally recognized expert in branding and measurable marketing, and a popular speaker at national conventions, seminars, and colleges and universities. In his spare time, he enjoys his family, reading, writing, bicycling, and spending quality time with his grand piano.For more information, visit, or e-mail
Published November 10, 2008 by Wiley. 256 pages
Genres: Business & Economics, Professional & Technical, Science & Math. Non-fiction

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