Public Relations and the Social Web by Robert Brown
How to Use Social Media and Web 2.0 in Communications

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Social media are becoming part of the fabric of our lives, and their effect on public relations is the single biggest topic of conversation in the PR industry.  Rob Brown explores the way the internet is changing the field of communications and looks at the implications for a range of fields, from entertainment to politics. It examines emerging public relations practices in the digital environment – including blogs, wikis, RSS, social networking, and SEO – and shows readers how to structure digital public relations campaigns.


About Robert Brown

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"Rob Brown " was formerly head of PR at McCann Erickson.? He is currently Managing Director of Stainforth PR, now part of the TBWA Group, where his clients include Nissan and Kellogg's.? He is Visiting Professor in PR at Manchester Metropolitan University in the UK.
Published April 3, 2009 by Kogan Page. 204 pages
Genres: . Non-fiction