Synopsis
For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity.
This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist
“Read this book!—Ellen Levine, editorial director, Hearst Magazines.
About Jacqueline Deval
See more books from this Author
Jacqueline Deval is the publisher of Hearst Books. She served as director of publicity for numerous publishing houses including William Morrow, Villard, and Doubleday, as well as Book-of-the-Month Club.
Published April 1, 2003
by Perigee.
320 pages
Genres:
Education & Reference.
Non-fiction