For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist
“Read this book!—Ellen Levine, editorial director, Hearst Magazines.