Punching In by Alex Frankel
On the Frontlines of the New Brand Cultu

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During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.

In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.


About Alex Frankel

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Alex FrankeL is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.
Published March 17, 2009 by HarperCollins e-books. 241 pages
Genres: Business & Economics, Political & Social Sciences, Health, Fitness & Dieting, Science & Math. Non-fiction

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An undercover writer tries to uncover the secrets of low-level enthusiasm.

Dec 20 2007 | Read Full Review of Punching In: On the Frontline...

The American Book Center Blog

There are three sorts of business book.

Dec 04 2008 | Read Full Review of Punching In: On the Frontline...

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