Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon

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Synopsis

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

 

About Christine Daymon

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Professor Immy Holloway is a sociologist of health and illness and Reader in the Institute of Health and Community Studies at Bournemouth University. Professor Dawn Freshwater is Reader in Primary Care in the Institute of Health and Community Studies, Bournemouth University.
 
Published September 13, 2010 by Routledge. 414 pages
Genres: Business & Economics, Education & Reference, Science & Math, Professional & Technical. Non-fiction

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