"Anybody involved in sales or seriously considering it as a successful career should take the time to read and re-read this book. It points to basic do’s and don’ts that even top producers may overlook. These priceless topics are presented in short mini-chapters pointing to the core of the information, allowing for personal adjustments, if needed.
The author describes in depth the emotions, the challenges, and the rewards involved in selling a product, service or idea. Readers will be motivated to respect their clientele, to act ethically in any given situation, and to obtain repeated sales from past clients. Experienced sales people, as well as beginners, will be inspired to improve their preparation, excel in their presentation, and benefit from incredible and consistent results.
Portrayed in simple, everyday language, this book makes it for a light reading, relating sales with Broadway in almost every page. By comparing sales and acting, it forces the sales professionals to be acquainted to living continuously in the “spotlight”, watching carefully each move they make, and being prepared to adjust to the way clients will react.
“All the world is a stage”, according to Shakespeare… so we better become an Oscar-winning star in our chosen profession.
About M.Ed. Nilton De Macedo
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Published June 12, 2006
Business & Economics.