Reinventing Fire by Amory Lovins
Bold Business Solutions for the New Energy Era

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Synopsis

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet their rising costs to our security, economy, health, and environment nowoutweigh their benefits. Moreover, that long awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is thefulcrum of economic transformation.A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in business—and among nations.Now, in Reinventing Fire, Amory Lovinsand Rocky Mountain Institute offer a new vision to revitalize business models, endrunWashington gridlock, and win the clean-energyrace—not forced by public policy butled by business for enduring profit. Grounded in thirty years’ practical experience, this ground-breaking, peer-reviewed analysis integrates market-based solutions across transportation,buildings, industry, and electricity. It maps pathways and competitive strategies fora 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-thirdless natural gas, and no new inventions.This transition would cost $5 trillion lessthan business-as-usual—without countingfossil fuels’ huge hidden costs. It requires nonew federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.Whether you care most about profits and jobs, national security, health, or environmentalstewardship, Reinventing Fire charts apragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI reveal the astounding opportunities forenterprise to create the new energy era.
 

About Amory Lovins

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Amory B. Lovins is Co-founder, Chairman, and Chief Scientist of Rocky Mountain Institute and a co-author of "Factor Four" (Earthscan, 1997). He is widely considered amongthe world 's leading authorities on energy especially its efficient use and sustainable supply and is a fertile innovator in integrative design. The Centennial Issue of "The Wall Street Journal" named him among 39 people in the world most likely to change the course of business in the 1990s, and in 2009, "Time" Magazine called him one of the 100 most influential people in theworld.
 
Published October 15, 2011 by Chelsea Green Publishing. 352 pages
Genres: Business & Economics, Computers & Technology, Professional & Technical, Science & Math, Nature & Wildlife. Non-fiction

Unrated Critic Reviews for Reinventing Fire

ForeWord Reviews

Reinventing Fire is an engaging and comprehensive introduction to the issues and challenges tied to our nation’s energy use.

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Seeking Alpha

We agree that the tipping point for this energy transition is now and our Green Transition Scoreboard® corroborates RMI's findings: that harvesting the Sun's free energy and the huge efficiency savings in our wasteful economy require no new technology.

Sep 15 2011 | Read Full Review of Reinventing Fire: Bold Busine...

TreeHugger

It's the lifeblood of our society, but the way we're currently generating and wasting energy leads to all kinds of problems, and the way to fix them, according to the book, is to rethink the whole thing.

Aug 09 2012 | Read Full Review of Reinventing Fire: Bold Busine...

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