Relationship Marketing by John Egan
Exploring relational strategies in marketing (2nd Edition)

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Synopsis

"John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world." David A. Kirby, University of Surrey "Relationship Marketing: Exploring Relational Strategies in Marketing, 2e" comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. A complete package of supplements is available to assist students and instructors in using this book. Visit www.booksites.net/Egan to find an Instructor's Manual, Power Point Slides, and links to other useful sites.
 

About John Egan

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John Egan is Principal Lecturer at Middlesex University Business School.
 
Published May 1, 2001 by Financial Timing Pubs Inc. 248 pages
Genres: Education & Reference. Non-fiction