These new media lessons include:
*Remember that research is cheaper, and more critical, than ever. *Don’t let the perfect be the enemy of the good—launch your idea before someone else does. *Don’t get so excited about social media that you forget about traditional media. *In a crisis, you are never offstage. *Never lie, never whine, and never try to predict the future!
About Fraser P. SeitelSee more books from this Author
Seitel (The Practice of Public Relations, 11th Edition, 2010) and Doorley (co-author: Reputation Management: The Key to Successful Public Relations and Corporate Communication, 2006), the founding academic director of the Public Relations master’s program at NYU, assemble a set of case studies fr...Jun 15 2012 | Read Full Review of Rethinking Reputation: How PR...
Public relations consultant Seitel (The Practice of Public Relations) and corporate communications expert Doorley demonstrate how people and companies have successfully used PR to accomplish great things or to destroy themselves, and how readers can learn to use this powerful force for good.Apr 30 2012 | Read Full Review of Rethinking Reputation: How PR...
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