Reverse Innovation by Vijay Govindarajan
Create Far From Home, Win Everywhere

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...there are problems with the thesis of this book. The authors pick some unfortunate case studies...
-LA Times


A New York Times, Wall Street Journal, USA Today, Amazon Bestseller

Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you’d better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world’s most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You’ll follow some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn’t.

If you’re in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.

About Vijay Govindarajan

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Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He lives in New Hampshire. Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.
Published April 10, 2012 by Harvard Business Review Press. 256 pages
Genres: Business & Economics, Professional & Technical. Non-fiction
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Critic reviews for Reverse Innovation
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WSJ online

Reviewed by Alan Murray on Apr 11 2012

One of the book's most interesting themes is how the trickle-up process could help the developed world address some of its most intractable problems.

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LA Times

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Reviewed by James Crabtree on May 06 2012

...there are problems with the thesis of this book. The authors pick some unfortunate case studies...

Read Full Review of Reverse Innovation: Create Fa... | See more reviews from LA Times

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