Revolution in a Bottle by Tom Szaky
How TerraCycle Is Redefining Green Business

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The amazing story of what Inc. calls "The coolest little startup in America."

While a freshman at Princeton, Tom Szaky co- founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertilizer is available in every Home Depot, Target,Wal?Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story-and just the beginning of what makes Revolution in a Bottle fascinating.

Szaky argues for a new approach to business, an "ecocapitalism" based on a "triple bottom line." Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third.

Many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams.

In the spirit of TerraCycle, this book will be printed on 100% recycled materials.

About the Cover:

This may look like a book jacket, but it's actually your very own upcycling container. Tom Szaky, founder of TerraCycle, is dedicated to eliminating the concept of waste. His firm works with other companies to collect and reuse nonrecyclable packaging and upcycle it into eco-friendly affordable products. And they want your help.

One such company is Bear Naked(r), an all-natural food and lifestyle brand that has partnered with Terra-Cycle to operate the Bear Naked(r) Bag Brigade. This free program makes a donation to a school or nonprofit for every bag a participant collects. Now you can join in by using your book jacket as an envelope. See the back flap for instructions-it's easy. Then fill it with a used Bear Naked(r) granola bag and drop it in a mailbox to become a part of TerraCycle's eco- revolution! Bear Naked(r) will even donate $1 to plant a tree in American Forests, up to $5,000. Offer expires 12/31/09 or after the first 25,000 copies are sold, whichever comes first.


About Tom Szaky

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TOM SZAKY is the founder of TerraCycle, a New Jersey–based company that makes fertilizer using worm poop and produces retail products from recycled goods. He also writes for the New York Times' “You're the Boss” blog, Treehugger, and Packaging Digest.
Published February 12, 2009 by Portfolio. 216 pages
Genres: Business & Economics, Professional & Technical, Nature & Wildlife, Science & Math. Non-fiction

Unrated Critic Reviews for Revolution in a Bottle

Ford Literary Blog

To attract investment, there were times when Szaky was tempted to compromise on his environment commitments, but in the end, sticking to the principles distinguished the company with their immediate customer and gave them cost advantages over other companies producing green products.

Jun 08 2009 | Read Full Review of Revolution in a Bottle: How T...

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