Rising Tide by Davis Dyer
Lessons from 165 Years of Brand Building at Procter & Gamble

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

About Davis Dyer

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Davis Dyeris a founding partner of The Winthrop Group. Frederick Dalzellis a Partner, in the Winthrop Group, Inc. Rowena Olegariois Assistant Professor of History at Vanderbilt University.
Published June 1, 2004 by Harvard Business School Press. 467 pages
Genres: Business & Economics. Non-fiction

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This is a solid company history that will appeal to a wide audience including MBA students, employees at P&G's rivals and others in advertising, marketing and consumer products businesses.

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