Sandler Success Principles by David Mattson
11 Insights that will change the way you Think and Sell

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Discover the 11 insights that will change the way you think and sell

Improve performance through self-awareness and relationships. Mattson and Seidman—C-level executives at Sandler Training, a world leader in sales training—focus readers on the 11 core principles that can reshape identity and promote professional growth. The Sandler System reveals the insights necessary to shift your own beliefs, behaviors, and attitudes to match those of the highest-earning, most successful sales representatives.

Excel at selling by overcoming the root causes of negative behaviors. Using the framework of Transactional Analysis⎯the study of communication and its effect on human development and relationships⎯readers will understand how they arrived at the results, good or bad, that they have had up until now. Readers will learn
• Why self-control is a powerful weapon, and how it creates predictably lucrative relationships.
• How to don their armor going into battle, and when to relax in their own castle.
• How to leave their “inner child” in the car during sales calls.

A companion book to bestseller The Sandler Rules. In The Sandler Rules, Mattson outlined the principles of successful selling. Now he turns those principles inward to teach readers the connection between thoughts and triumph. Find out why strategies and techniques play a secondary role to one’s attitudes and beliefs, fears and scares, perceptions of possibility, and most importantly, self-image.

About David Mattson

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David Mattson is CEO and a partner at Sandler Systems, Inc., an international training and consulting organization headquartered in the United States. In 1986, Mattson met the founder of Sandler Training, David H. Sandler, and fell in love with his philosophy, methods and materials. In 1988, he went to work for Mr. Sandler, and was eventually chosen to lead the company. Mattson continues to be a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning worldwide. David is also the author of The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them, and co-author of Five Minutes with VITO: Making the Most of Your Selling Time with the Very Important Top Officer.Bruce Seidman is the President and a partner at Sandler Systems, Inc. Bruce has been with Sandler Systems since 1983. He carries on the legacy his father, David Sandler, began in 1967. Bruce works closely with Sandler trainers to help them grow and continually stretch and improve, using technology to share best practices across the entire global team. Sandler Training's core strength lies in the growth and development of its 500-plus trainers, who live the Sandler Rules and Sandler Insights each day.
Published May 8, 2012 by Pegasus Media World. 130 pages
Genres: Business & Economics, Self Help. Non-fiction

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