Save More Tomorrow by Shlomo Benartzi

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One of the world’s top experts in behavioral finance offers innovative strategies for improving 401(k) plans.

Half of Americans do not have access to a retirement saving plan at their workplace. Of those who do about a third fail to join. And those who do join tend to save too little and often make unwise investment decisions.  In short, the 401(k) world is in crisis, and workers need help.

Save More Tomorrow provides that help by focusing on the behavioral challenges that led to this crisis inertia, limited self-control, loss aversion, and myopia—and transforms them into behavioral solutions. These solutions, or tools, are based on cutting edge behavioral finance research and they can dramatically improve outcomes by, for example, helping employees:

-Save, even if they aren’t ready to do so now, by using future enrollment.

-Save more by showing them images of their future selves.

-Save smarter by reshuffling the order of funds on the investment menu.
Save More Tomorrow is the first comprehensive application of behavioral finance to improve retirement outcomes. It also makes it easy for plan sponsors and their advisers to apply these behavioral tools using its innovative Behavioral Audit process.


About Shlomo Benartzi

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SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at the UCLA Anderson School of Management. He is also the chief behavioral economist for the Allianz Global Investors Center for Behavioral Finance. Benartzi co-created the acclaimed Save More Tomorrow™ program, which is used by more than half of the large employers in the United States.
Published April 12, 2012 by Portfolio. 284 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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