Saving Investa by Scott MacDonald
How An Ex-Factory Worker Helped Save One Of Australia's Iconic Companies

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MacDonald puts a compassionate face on the CEO stereotype and reveals real people, not caricatures, caught in the executive-suite dramas spawned by the financial crisis. For business readers, this insider’s tale informs and entertains.
-Kirkus

Synopsis

It was the biggest investment in the history of Morgan Stanley's $100 Billion real estate fund business; it was one of the largest deals in the history of Australian property. In 2007, Morgan Stanley bought Investa Property Trust for more than $6.5 billion. In less than a year, the investment was in trouble. 

Scott MacDonald, an American CEO with no prior experience in Australia, agreed to meet with the Company and Morgan Stanley executives in Sydney for one week in 2008. He returned home more than five years later after guiding Investa through its perilous journey to survival.

The Company moved from crisis to crisis from 2008 through 2012, sometimes avoiding insolvency by hours. The drama of corporate survival is played against the backdrop of the Global Financial Crisis. 

The story of corporate struggle draws upon Scott MacDonald's personal experiences as chapters alternate between his life growing up and the fight to save Investa. His career includes an amazing range of experiences from fortune telling, street sweeper, and corporate CEO. Using stories and antidotes from every stage of his life, the Investa story is personalized and much more than a business memoir. 

(Scott MacDonald)
 

About Scott MacDonald

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Published October 5, 2016 by Next Century Publishing. 195 pages
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Kirkus

Above average
on Nov 11 2016

MacDonald puts a compassionate face on the CEO stereotype and reveals real people, not caricatures, caught in the executive-suite dramas spawned by the financial crisis. For business readers, this insider’s tale informs and entertains.

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