Search Engine Optimization For Dummies by Peter Kent

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Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation managementDetails ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track resultsExplains how to use link popularity in order to boost rankingsZeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.


About Peter Kent

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Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as, Zillow, and hundreds of small and medium-sized businesses.
Published July 3, 2012 by For Dummies. 456 pages
Genres: Computers & Technology. Non-fiction

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New York Journal of Books

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“Want to learn and implement SEO? Read this book. . . . if, like nearly 100% of website owners, you're clueless as to how you build sustained traffic to your site, the lessons of this book are revelatory. No snake oil here. . . . Read Search Engine Optimization for Dummies and be enlightened.”

Nov 02 2010 | Read Full Review of Search Engine Optimization Fo...

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