Secret Formula by Frederick Allen

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Synopsis

A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.
 

About Frederick Allen

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Frederick Allen " is a former political editor and columnist with the Atlanta Constitution and commentator for CNN. His history of the Coca-Cola Company, Secret Formula, has been translated into seven languages. Atlanta Rising, his analysis of the forces that shaped modern Atlanta, is taught at several colleges. He and his wife, Linda, divide their time between Atlanta and Bozeman, Montana.
 
Published October 27, 2015 by Open Road Media. 510 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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As its subtitle suggests, Allen attributes Coca-Cola's accomplishments to dedication and merchandizing savvy, not to the exotic ingredients in a soft-drink recipe that's been altered a dozen or more times over the years.

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Publishers Weekly

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The Coca-Cola Company's secretive top executive, Robert Woodruff, threw his support behind presidential candidate Lyndon Johnson, then spurned the loser, Richard Nixon, when he applied for a job at Co

Jan 03 1994 | Read Full Review of Secret Formula

Publishers Weekly

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The Coca-Cola Company's secretive top executive, Robert Woodruff, threw his support behind presidential candidate Lyndon Johnson, then spurned the loser, Richard Nixon, when he applied for a job at Coca-Cola.

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