Sell Yourself First by Thomas A. Freese
The Most Critical Element in Every Sales Effort (Your Coach in a Box)

No critic rating

Waiting for minimum critic reviews

See 1 Critic Review

Freese’s simple, logical approach to selling—based on being of service to the prospect—is likely to help any sales professional recognize the most effective path...
-NY Journal of Books

Synopsis

Today more than ever, the biggest thing that separates you from your competitors is you.

According to Thomas A. Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors.

Given the current business climate, sellers should no longer count on their product or service to sell itself because their toughest competitors are out there with similar products they claim are better. Instead, it's more likely that in closely contested sales, the decision will come down to whichever salesperson offers the best service, is the most responsive, or displays any number of other highly intangible attributes, such as credibility, expertise, helpfulness, and integrity.

The challenge for sellers is to convey these qualities in a way that promises value to customers. Freese explains how to maximize a value proposition and ultimately win more sales through strategies that include:
? managing conversational dynamics
? influencing the customer's buying criteria
? justifying costs
? creating curiosity about your product
 

About Thomas A. Freese

See more books from this Author
Freese-Founder & President of QBS Research, INC., which teaches Question-Based Selling to sales people around the country
 
Published December 30, 2010 by Portfolio. 275 pages
Genres: Self Help. Non-fiction
Add Critic Review

Critic reviews for Sell Yourself First
All: 1 | Positive: 1 | Negative: 0

NY Journal of Books

Good
Reviewed by Robert A. Moskowitz on Nov 09 2017

Freese’s simple, logical approach to selling—based on being of service to the prospect—is likely to help any sales professional recognize the most effective path...

Read Full Review of Sell Yourself First: The Most... | See more reviews from NY Journal of Books

Reader Rating for Sell Yourself First
85%

An aggregated and normalized score based on 9 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review
×