Selling Catholicism by Christopher Owen Lynch
Bishop Sheen and the Power of Television

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" When the popularity of Milton Berle's television show began to slip, Berle quipped, ""At least I'm losing my ratings to God!"" He was referring to the popularity of ""Life Is Worth Living"" and its host, Bishop Fulton J. Sheen. The show aired from 1952 to 1957, and Sheen won an Emmy, beating competition that included Lucille Ball, Jimmy Durante, and Edward R. Murrow. What was the secret to Sheen's on-air success? Christopher Lynch examines how he reached a diverse audience by using television to synthesize traditional American Protestantism with a reassuring vision of Catholicism as patriotic and traditional. Sheen provided his viewers with a sense of stability by sentimentalizing the medieval world and holding it out as a model for contemporary society. Offering clear-cut moral direction in order to eliminate the anxiety of cultural change, he discussed topics ranging from the role of women to the perils of Communism. Sheen's rhetoric united both Protestant and Catholic audiences, reflecting -and forming- a vision of mainstream, postwar America. Lynch argues that Sheen's persuasive television presentations helped Catholics gain social acceptance and paved the way for religious ecumenism in America. Yet, Sheen's work also sowed the seeds for the crisis of competing ideologies in the modern American Catholic Church.


About Christopher Owen Lynch

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Lynch is an assistant professor and freshman seminar director in the Department of Communication and Theatre at Kean University, New Jersey.
Published September 17, 1998 by The University Press of Kentucky. 216 pages
Genres: History, Religion & Spirituality. Non-fiction

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In the third chapter, for example, Lynch asserts that Sheen’s emphasis on the hierarchical, “corporate” nature of society attracted many in the ’50s because the era emphasized the “subordination of the individual,” an intriguing yet undeveloped (and unproven) assertion.

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Long before millions of faithful viewers turned on their TVs and welcomed Jim Bakker and Jimmy Swaggart into their living rooms, thousands of viewers opened their homes to Bishop Fulton Sheen by tuning into his TV program, Life Is Worth Living.

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