Selling Out by Alexandra Chasin
The Gay and Lesbian Movement Goes to Market

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In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche market and social movement in the context of the rise of consumer culture and pictorial advertising and the rise of identity-based social movements over the course of the 20th century, Chasin examines specific sites of intersection between them: the gay and lesbian press, advertising, boycotting, and the mechanisms of funding the movement. Chasin identifies the dynamics of race, gender, and class, as well as the ubiquitous nationalism, that inform both political and commercial practices in the gay and lesbian community.

About Alexandra Chasin

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Alexandra Chasin teaches at the University of Geneva and is co-chair of the Board of Directors of the International Gay and Lesbian Human Rights Commission.
Published April 22, 2000 by Palgrave Macmillan. 256 pages
Genres: Political & Social Sciences, Gay & Lesbian, Business & Economics, Law & Philosophy. Non-fiction

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Is it possible to have a meaningful revolution in the middle of a capitalist spending frenzy? This, Chasin contends, is the central question facing the gay rights movement. In a passionate, if ultimat

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Although the movement has brought same-sex marriage and gays in the military into public debate, it has not promoted a comprehensive vision that would ""provide all people with access to the full range of social institutions, over and above the equal right to them."" Chasin, who has taught at Yal...

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