Selling Sickness by Ray Moynihan
How the World's Biggest Pharmaceutical Companies are Turning Us All into Patients

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Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan,—one of the world's top medical journalists—Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone."

About Ray Moynihan

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Ray Moynihan is a visiting editor and contributor with the British Medical Journal.
Published March 31, 2006 by Douglas & Mcintyre Ltd. 254 pages
Genres: Business & Economics, Health, Fitness & Dieting, Education & Reference, Professional & Technical. Non-fiction

Unrated Critic Reviews for Selling Sickness

Publishers Weekly

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This accessible study about the collusion between medical science and the drug industry emphasizes how drug companies market their products by either redefining problems as diseases (like female sexual dysfunction) or redefining a condition to encompass a greater percentage of the population.

| Read Full Review of Selling Sickness: How the Wor...

Daily Kos

The pharmaceutical industry has a rude awakening in store - as do people who take drugs researched under substandard protocols and procedures - when they realize that more noise than reliable data will be produced.

Jan 27 2009 | Read Full Review of Selling Sickness: How the Wor...

ABC Perth

But in the US, drug marketing keeps conditions like osteoporosis prominent in the consumer's mind, fuelling the desire for drug treatment.

Apr 30 2005 | Read Full Review of Selling Sickness: How the Wor...

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