Selling Today by Gerald L. Manning
(Creating Customer Value)

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Synopsis

For courses in Introduction to Sales. This text offers students a blend of time-proven fundamentals and new practices needed to succeed in the information economy. The ninth edition provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme.
 

About Gerald L. Manning

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Published January 1, 2004 by Pearson.
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