Selling to China by Stanley Chao
A Guide to Doing Business in China for Small- and Medium-Sized Companies

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The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses

• learn effective ways to deal with Chinese businesspeople and private and state-owned companies;
• analyze whether certain products or services are viable for the Chinese market;
• understand the psyche of the “Mao Generation” Chinese who are now China’s business owners, executives, and government leaders; and
• develop low-cost, market-entry strategies

Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

About Stanley Chao

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Published November 7, 2012 by iUniverse. 246 pages
Genres: Business & Economics, Professional & Technical. Non-fiction

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Checking out a list of supposed business references by phone, he hears “babies crying or grandmas screaming that dinner was ready.” Short executive summaries cap each chapter, along with a final list of “13 Rules for Doing Business in China,” which includes “Sweat the Details” and “Never Do Joint...

Aug 31 2012 | Read Full Review of Selling to China: A Guide to ...

ForeWord Reviews

In Chao’s opinion, 60 to 80 percent of the root causes of problems faced by small- and medium-sized businesses are of the same type: “They were too trusting of their Chinese business counterparts.” In fact, he says, those of the “Mao Generation” who are over fifty years old are the least trustwor...

Nov 01 2012 | Read Full Review of Selling to China: A Guide to ...

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