Sensemaking by Christian Madsbjerg
The Power of the Humanities in the Age of the Algorithm

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...Madsbjerg relates an especially memorable sensemaking study of how hostage negotiator Chris Voss relied on his humanities training to broker the release of journalist Jill Carroll from Iraq. The author employs jargon, to be sure, but he explains each piece of jargon with admirable clarity.
-Kirkus

Synopsis

A Financial Times "Business Book of the Month"

Based on his work at some of the world's largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence.

Humans have become subservient to algorithms. Every day brings a new Moneyball fix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.

Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.

In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others.

Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.
 

About Christian Madsbjerg

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Christian Madsbjerg is one of the founding partners of ReD Associates, an innovation and strategy consultancy. Madsbjerg advises the executive suite of many Fortune 300 companies on top-level strategic issues, integrating sophisticated techniques traditionally used in the human sciences into each company's problem-solving processes. His work has had a significant impact in the market for each of his clients, and he is known for debunking more traditional market research practices.Mikkel B. Rasmussen, also a founding partner of ReD Associates, is an expert in innovation and business creativity. As the director of ReD Associates Europe, he works closely with the top management of some of Europe's most forward-looking companies, including Adidas, LEGO, and Novo Nordisk.
 
Published March 21, 2017 by Hachette Books. 240 pages
Genres: Health, Fitness & Dieting, Self Help, Professional & Technical, Science & Math. Non-fiction
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Kirkus

Above average
on Jan 03 2017

...Madsbjerg relates an especially memorable sensemaking study of how hostage negotiator Chris Voss relied on his humanities training to broker the release of journalist Jill Carroll from Iraq. The author employs jargon, to be sure, but he explains each piece of jargon with admirable clarity.

Read Full Review of Sensemaking: The Power of the... | See more reviews from Kirkus

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