Setting the Table by Danny Meyer
The Transforming Power of Hospitality in Business

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In October 1985, at age twenty-seven, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants—Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.

Some of Danny's other insights:

Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts—for and to—express it all.

Context, context, context, trumps the outdated location, location, location.

Shared ownership develops when guests talk about a restaurant as if it's theirs. That sense of affiliation builds trust and invariably leads to repeat business.

Err on the side of generosity: You get more by first giving more.

Wherever your center lies, know it, name it, believe in it. When you cede your core values to someone else, it's time to quit.

Full of behind-the-scenes history on the creation of Danny's most famous restaurants and the anecdotes, advice, and lessons he has accumulated on his long and ecstatic journey to the top of the American restaurant scene, Setting the Table is a treasure trove of innovative insights that are applicable to any business or organization.


About Danny Meyer

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Danny Meyer, a native of St. Louis, Missouri, opened Union Square Cafe in 1985 when he was 27. In 1989, Union Square received a coveted three-star ranking from the New York Times and, in 1997, it was honored with the James Beard Award for "Outstanding Restaurant of the Year." Danny received the James Beard "Humanitarian of the Year" award for his work with Share Our Strength, a hunger relief organization. He is the co-owner of four other New York restaurants, Gramercy Tavern, Tabla, Blue Smoke, The Shake Shack and Eleven Madison Park. Danny lives in New York with his wife and their four children.
Published October 13, 2009 by HarperCollins e-books. 339 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for Setting the Table

The New York Times

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The restaurateur Danny Meyer offers businesses advice on hospitality.

Jan 14 2007 | Read Full Review of Setting the Table: The Transf...

Publishers Weekly

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With the same grace and generosity displayed in his dining rooms, Meyer's instructive how-we-did-it account shares lessons learned on his way to becoming CEO of Union Square Hospitality Group.

Aug 07 2006 | Read Full Review of Setting the Table: The Transf...

BC Books

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Leery of tales of servers so heroic each seemed equipped with a knight’s armor and charging white horse, I wondered why Meyer would resort to such extremes when in the real world I’ve always found his service staff (at the Modern, Union Square, Gramercy Park, and Eleven Madison Park) always since...

Feb 28 2007 | Read Full Review of Setting the Table: The Transf...

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