Simple by Alan Siegel
Conquering the Crisis of Complexity

No critic rating

Waiting for minimum critic reviews

See 8 Critic Reviews

unrated

Synopsis

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line.

Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.

In these illuminating pages you will discover, among other things:
Why the Flip camera became roadkill in the wake of the iPhoneWhat SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenueHow OXO designed a measuring cup that sold a million units in its first 18 months on the marketWhere Target got the idea for their "ClearRX" prescription systemHow New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.

The next big idea in business is SIMPLE.

 

About Alan Siegel

See more books from this Author
Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country's leading authorities on business communications.Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.
 
Published April 2, 2013 by Twelve. 228 pages
Genres: Business & Economics, Health, Fitness & Dieting, Education & Reference, Professional & Technical. Non-fiction

Unrated Critic Reviews for Simple

Kirkus Reviews

See more reviews from this publication

Readers may have had vastly different experiences with some of his examples of simplicity, including, for example, the budgeting software Mint, hardly “simple” to begin with and praised for the fact that “users view their own data, but they can compare their financial habits with others in the sa...

Feb 15 2013 | Read Full Review of Simple: Conquering the Crisis...

Publishers Weekly

See more reviews from this publication

In this enjoyable paean to the virtues of simplicity, Siegel and Etzkorn offer their wisdom on simplifying the delivery of information. As they point out, “the principles of simplicity apply to every

Feb 04 2013 | Read Full Review of Simple: Conquering the Crisis...

The New York Times

See more reviews from this publication

Two new books explore the possibility of reducing red tape and redundancy to simplify daily life.

Apr 08 2013 | Read Full Review of Simple: Conquering the Crisis...

The New York Times

See more reviews from this publication

Two new books explore the possibility of reducing red tape and redundancy to simplify daily life.

Apr 08 2013 | Read Full Review of Simple: Conquering the Crisis...

The New York Times

See more reviews from this publication

Two new books explore the possibility of reducing red tape and redundancy to simplify daily life.

Apr 08 2013 | Read Full Review of Simple: Conquering the Crisis...

The New York Times

See more reviews from this publication

Two new books explore the possibility of reducing red tape and redundancy to simplify daily life.

Apr 08 2013 | Read Full Review of Simple: Conquering the Crisis...

Publishers Weekly

See more reviews from this publication

The authors also sound a rallying cry to consumers to demand clear, concise information, and illustrate that while corporatespeak may be popular with lawyers, without plain, easy-to-understand offerings, corporations will have to battle for customer satisfaction.

Feb 04 2013 | Read Full Review of Simple: Conquering the Crisis...

Kirkus Reviews

See more reviews from this publication

Brand-identity consultant Siegel and colleague Etzkorn make a strong, appealing case for simplicity.

Mar 19 2013 | Read Full Review of Simple: Conquering the Crisis...

Reader Rating for Simple
72%

An aggregated and normalized score based on 32 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review