Small Business Marketing - Your Ultimate Guide by Jimmy Nicholas

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Synopsis

Small Business Marketing Your Ultimate Guide is designed for three main groups of people: 1) Startup business owners, even a one-person operation 2) Seasoned business owners who are looking for new strategies and possibly revisiting traditional strategies to improve their overall marketing and ultimately their revenues and profits 3) Other marketers seeking to help their clients with ways of mixing traditional and new strategies Today, marketing has changed. There are new strategies because of the Internet, but that doesn’t mean turning your back on traditional marketing venues that are still very useful with the right messaging. The key is recognizing which of these strategies will work the best for you, knowing how to meld them into a coordinated marketing plan, and having the vision and courage to implement them. This book is a complete guide to construct and implement both traditional advertising methods with more cutting edge, internet marketing methods for your small business. You will learn how to: - Establish your goals & mission - Identify what a customer is worth - Create a marketing plan with a marketing calendar - Build your brand - Attract website traffic cost-effectively - Convert website visitors into leads - Implement live chat as one in every three chatters buy - Retarget unconverted website visitors leads with retargeting - Utilize social media marketing to increase sales - Utilize direct mail systems that get through the clutter - Utilize public relations for free advertising - Integrate online media with traditional media - Finalize your marketing plan & take action - And more....
 

About Jimmy Nicholas

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Jimmy Nicholas was born in New London, Connecticut. In 1997, he started his marketing business at the young age of 15. In fact, his mother had to drive him to his first appointment and wait in the car for 2 hours, while he sold his first website.He built a web hosting business, serving clients all over the world all through high school and college. He graduated from Bryant University in 2003 and was named the 2003 Student Entrepreneur of The Year. In 2002, we was named the New England Collegiate Entrepreneur of the year.His first book, "Small Business Marketing - Your Ultimate Guide" shares traditional marketing methods and new marketing strategies such as using retargeting and live chat. You can get additional resources by visiting http://www.JimmysMarketingBook.comHe currently lives in Waterford, CT with his wife, Jennifer and two labs, Jake and Jordan. He successfully owns and operates, Jimmy Marketing, EasyWebCreations.com, DentistReviewAccelerator.com, and JimmyConsulting.com. These divisions serve clients all over the world in the areas of web design, marketing fulfillment, consulting, coaching, and reputation marketing. Outside of work, you may catch him on the links as he loves golf.
 
Published March 20, 2013 117 pages
Genres: Business & Economics. Non-fiction

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