Small Giants by Bo Burlingham
Companies That Choose to Be Great Instead of Big

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Synopsis

How maverick companies have passed up the growth treadmill — and focused on greatness instead.

It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.

In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.

Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
 

About Bo Burlingham

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Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
 
Published March 27, 2007 by Portfolio. 268 pages
Genres: Biographies & Memoirs, Business & Economics, Self Help. Non-fiction

Unrated Critic Reviews for Small Giants

Publishers Weekly

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What do the Anchor Stream microbrewery and underground rock star Ani DiFranco have in common? The two are among Burlingham's examples of privately held businesses that have become "giants

Nov 28 2005 | Read Full Review of Small Giants: Companies That ...

Examiner

Here are the first three: "First, I could see that, unlike most entrepreneurs, their founders and leaders had recognized the full range of choices they had about the type of company they would create…Second, the leaders had overcome the enormous pressures on successful companies to take paths th...

Aug 17 2009 | Read Full Review of Small Giants: Companies That ...

Business 2 Community

Other businesses could take notice of these businesses so they model them in some way and may find that employees appreciate working for a small firm because the possibility for seeing the impact of their work and for having a relationship with upper management is greater than with a large firm.

May 19 2014 | Read Full Review of Small Giants: Companies That ...

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