Small Is the New Big by Seth Godin
and 183 Other Riffs, Rants, and Remarkable Business Ideas

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Synopsis

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:

Bon Jovi And The Pirates
Christmas Card Spam
Clinging To Your Job Title?
How Much Would You Pay to Be on Oprah’s Show?
The Persistence of Really Bad Ideas
The Seduction of “Good Enough”
What Happens When It's All on Tape?
Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”


 

About Seth Godin

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Seth Godin is the author of Tribes, The Dip, Purple Cow, Permission Marketing, and many other international bestsellers that have changed the way businesspeople think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in any category. He's also the founder and CEO of Squidoo (a successful Internet company) and a very popular lecturer. He lives in Westchester, New York. Visit www.SethGodin.com and click on his head.
 
Published August 17, 2006 by Portfolio. 364 pages
Genres: Business & Economics, Self Help, Education & Reference, Professional & Technical. Non-fiction

Unrated Critic Reviews for Small Is the New Big

Publishers Weekly

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In what's likely to be the next in a string of bestselling marketing guides (afterPurple Cow ), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds l

Sep 04 2006 | Read Full Review of Small Is the New Big: and 183...

BC Books

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Seth Godin, in his inimitable style, writes on the new drivers for entrepreneurial success.

Aug 06 2006 | Read Full Review of Small Is the New Big: and 183...

BC Books

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Marketing guru delivers 193 “riffs, rants and remarkable business ideas”.

Sep 07 2006 | Read Full Review of Small Is the New Big: and 183...

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