Smashwords Book Marketing Guide - How to Market any Book for Free by Mark Coker
(Smashwords Guides)

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Synopsis

Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll learn in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

41 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Read the Secrets to Ebook Publishing Success
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card with About.me
Tip #35 – Create a presentation and upload it to SlideShare.net
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirable
Tip #39 – Link to every retailer to reach more readers
Tip #40 – Distribute your book as a preorder
Tip #41 – Publish a Smashwords Interview

Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the Publicity You Deserve
Boob Tube (a novel about soap operas)
 

About Mark Coker

See more books from this Author
 
Published June 25, 2011 by Mark Coker, via Smashwords. 52 pages
Genres: Business & Economics, Education & Reference, Professional & Technical. Non-fiction

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