A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, Smoke in Their Eyes will be of great interest to everyone from students of public advocacy and political science to general readers.
About Michael PertschukSee more books from this Author
As Pertschuk sees it, the "guile and boundless resources" of the tobacco industry are only half the story."After Big Tobacco lobbying and its "indentured politicians" undermined McCain's bill, the "killing blows" came from the tobacco control movement's own leadership, Pertschuk concludes, offeri...| Read Full Review of Smoke in Their Eyes: Lessons ...
An aggregated and normalized score based on 6 user ratings from iDreamBooks & iTunes