Smoke in Their Eyes by Michael Pertschuk
Lessons in Movement Leadership from the Tobacco Wars

No critic rating

Waiting for minimum critic reviews

See 1 Critic Review



The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, Smoke in Their Eyes, Michael Pertschuk brilliantly describes the forces brought to bear.

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, Smoke in Their Eyes will be of great interest to everyone from students of public advocacy and political science to general readers.


About Michael Pertschuk

See more books from this Author
Michael Pertschuk has had a long and distinguished career in public health advocacy: as consumer counsel and ultimately chief counsel to the U. S. Senate Committee on Commerce, from 1965 to 1976; as chairman of the Federal Trade Commission, from 1977 to 1984; and as co-founder and co-director of the Advocacy Institute. His previous books include Revolt against Regulation, Giant Killers, and, with Wendy Schaetzel, The People Rising.
Published November 30, 2001 by Vanderbilt University Press. 356 pages
Genres: Business & Economics, Health, Fitness & Dieting, Political & Social Sciences, Self Help. Non-fiction

Unrated Critic Reviews for Smoke in Their Eyes

Publishers Weekly

See more reviews from this publication

As Pertschuk sees it, the "guile and boundless resources" of the tobacco industry are only half the story."After Big Tobacco lobbying and its "indentured politicians" undermined McCain's bill, the "killing blows" came from the tobacco control movement's own leadership, Pertschuk concludes, offeri...

| Read Full Review of Smoke in Their Eyes: Lessons ...

Reader Rating for Smoke in Their Eyes

An aggregated and normalized score based on 6 user ratings from iDreamBooks & iTunes

Rate this book!

Add Review