Sneaker Wars by Barbara Smit
The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.


About Barbara Smit

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Barbara Smit has written for "The Financial Times" (London), "The International Herald Tribune", "The Economist", and "Time", among other publications. She lives in France.
Published March 25, 2008 by Ecco. 400 pages
Genres: Biographies & Memoirs, Business & Economics, Sports & Outdoors. Non-fiction

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Kirkus Reviews

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In addition to relating their up-and-down relationship, Smit also examines the effect of athlete endorsements on both society and business, discussing the involvement of everybody from 1936 Olympics sprinter Jesse Owens to 1972 swimming medalist Mark Spitz to soccer player David Beckham in 2007.

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The New York Times

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How a family rivalry spawned two sneaker companies and paved the way for big-money endorsement deals.

Apr 27 2008 | Read Full Review of Sneaker Wars: The Enemy Broth...

Publishers Weekly

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It's a long road between the Nazi spectacle of Adolf Hitler's 1936 Olympic Games in Munich and the media frenzy of David Beckham's 2007 move to Los Angeles, but there has been one constant during the intervening years of athletic history-sports shoes.

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