So Good They Can't Ignore You by Cal Newport
Why Skills Trump Passion in the Quest for Work You Love

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In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed -- preexisting passions are rare and have little to do with how most people end up loving their work -- but it can also be dangerous, leading to anxiety and chronic job hopping.

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.
In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.
SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.

About Cal Newport

See more books from this Author
Cal Newport, Ph.D., lives in Washington, D.C., where he is a writer and an assistant professor of computer science at Georgetown University. He also runs the popular website Study Hacks: Decoding Patterns of Success. This is his fourth book. .
Published September 18, 2012 by Business Plus. 267 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for So Good They Can't Ignore You

Huffington Post

People who end up loving their work often follow a pattern of creating these sought-after skills, and then using them to better leverage their career trajectories.

Jul 22 2013 | Read Full Review of So Good They Can't Ignore You...

Yahoo! Finance

In a low-context society, people consider themselves to be individuals in relative isolation from one another, as evidenced by the boom in single-person homes in Europe (in Denmark, 45% of households are a single person.) In a high-context society, people think of themselves more as a part of a c...

Apr 24 2015 | Read Full Review of So Good They Can't Ignore You...

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