So Yesterday by Scott Westerfeld

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Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market.

But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue-a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.


About Scott Westerfeld

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Scott Westerfeld is the author of ten books for young adults, including Peeps, The Last Days, and the Midnighters trilogy. He was born in Texas in 1963, is married to the Hugo-nominated writer Justine Larbalestier, and splits his time between New York and Sydney. His latest book is Extras, the fourth in the bestselling Uglies series.
Published September 9, 2004 by Razorbill. 256 pages
Genres: Young Adult, Literature & Fiction, Action & Adventure, Children's Books, Education & Reference. Fiction

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Kirkus Reviews

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This clever, quirky romp through New York City tackles the question: “What makes something cool?” Seventeen-year-old Hunter works for a famous shoe company spotting trends and taking part in focus groups.

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Publishers Weekly

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Aptly-named Hunter spots street trends for "a certain shoe company named after a certain Greek god."

Oct 04 2004 | Read Full Review of So Yesterday

Publishers Weekly

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A teenage male Trendsetter (one who spots trends and makes them "cool") for a shoe company wants to introduce an Innovator (one who invents trends) peer to his boss—but the boss has disappeared and foul play is suspected.

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Teen Reads

Inside it's dark, but using the light from Hunter's cell phone, they find Mandy's phone, the most amazing shoes ever made --- and a frightening bald man who chases them.

Sep 01 2004 | Read Full Review of So Yesterday

The Overflowing Library

except to maybe make a statement about what is 'cool' and makes something 'cool' So if you're contemplating a Scott Westerfeld for the first time don't start with this one.

Jul 19 2012 | Read Full Review of So Yesterday

Shelf Awareness

What follows is part love story, part mystery, and part scathing satire of a consumer-driven society.

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