Social Media 101 by Chris Brogan
Tactics and Tips to Develop Your Business Online

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100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.


About Chris Brogan

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CHRIS BROGAN is a consultant and speaker who works with Fortune 500 companies, including PepsiCo, General Motors, and Microsoft. He is a popular blogger and columnist for Entrepreneur.JULIEN SMITH is a consultant and speaker who has been involved in online communities for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
Published January 29, 2010 by Wiley. 352 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Unrated Critic Reviews for Social Media 101

Small Business Trends

With the growth in social media, it was inevitable that there would be a corresponding growth in social media books.

Jul 31 2010 | Read Full Review of Social Media 101: Tactics and...

Giga Om

No matter what you do, social media is probably impacting your industry — especially if you do most of your work online.

Mar 01 2010 | Read Full Review of Social Media 101: Tactics and...

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